Organic search makes up most of the traffic to company websites. In fact, it accounts for more traffic than paid and social put together! Therefore, this means that SEO is as relevant as ever. If you have your own business, blog, or work in marketing, it is important that you at least the basics of SEO. However, the problem is successful SEO requires extensive knowledge of how search engines work. In addition, you need to be patient and it takes practice to get better at it. Moreover, as SEO best practices keep changing and developing, one needs to stay updated about the latest search engine algorithms. And to think there is more than 200 ranking factor that Google looks at when analyzing your website. So, what should you do? Well, if you get the basics right, you’ll be off to a good start. You can go deeper and look at the more complex metrics later. 1: Backlinks Links are still one of Google’s key ranking factors. If the number of links your site has dec
